Well, it’s official—I’ve kicked off my brand-new Facebook Page experiment, and I’m here to share how the first week went down. Spoiler alert: It’s a lot more than just clicking “Create Page” and calling it a day. In this post, I’ll break down exactly what I did to get things moving, and trust me, this is just the beginning.
Finding the Right Niche (It’s Not as Niche as You Think)
Step one was, of course, figuring out the niche. And this is where a lot of people get it wrong—they think going super niche is the way to build a solid Facebook Page. Here’s the thing: if all you care about is building a big page with a lot of traction, don’t go niche. Instead, pick something that’s already popular and has a wide appeal.
I spent a good chunk of time looking at what other Facebook pages are doing well. What’s trending? What are people engaging with? Once I had a good feel for what might work, I made sure it was something I actually enjoy. If you can’t see yourself posting about this topic every day for months, it’s probably not the right fit.
Name, Domain, Logo—The Basics
Once I nailed down the niche, it was time to pick a name. Here’s my advice: make sure you can get the domain name too. You don’t need to set up a website right away, but you’ll regret it later if your page takes off and someone else grabs the domain. So, I went ahead and secured that as a backup plan.
Next came the logo and cover image. Honestly, I didn’t overthink this. I fired up my favorite AI image generator, plugged in a few keywords, and voilà—I had a decent logo and Facebook cover image in minutes. It doesn’t have to be perfect right out of the gate. Done is better than perfect, especially at this stage.
Creating the Page
With everything prepped, it was time to create the actual Facebook Page. I went through the steps, filled in all the details (about section, contact info, the whole deal), and made sure everything was polished before hitting “Publish.” Easy enough, but it’s the groundwork that counts.
Adding Content (Here’s Where the Real Work Starts)
Once the page was live, it was time to load it up with content. I scheduled my first 20 posts, and here’s the key: consistency. I’m starting off with five posts a day, but you can go more or less depending on what you can handle. Whatever pace you start at, stick with it.
For content, I went heavy on images. Visual content tends to do better on Facebook, and it’s easy to churn out. I threw in a few text-based posts—mainly questions—to drive some engagement, but visuals were my focus.
To save time, I used Meta Business Manager to schedule all the posts ahead of time. If you’re not using this tool, you’re doing more work than you need to. Trust me, it’s a lifesaver.
Testing the Waters (and the Budget)
Now, onto the testing phase. A lot of people make the mistake of going all out on ads from day one. Don’t do that. You need to test and tweak your content before dumping a ton of money into it. Facebook isn’t a “build it and they will come” situation—you have to put in some dollars to get things moving, but start small.
I began with a couple of engagement ads, just to see which types of content were resonating. My budget? $1 a day, for three days per ad. That’s it. It’s just enough to get some initial feedback and see what’s working. Like ads and bigger spends will come later once I’ve got a better idea of what content my audience wants.
What’s Next?
So far, so good. I’ve laid the foundation, got the page up, and started running some small ads to test the content. Next week, I’ll go over the results of those ad tests and dive into strategies for growing followers.
Stay tuned, and as always, keep experimenting.